Learning more about the effect businesses can have on charities will certainly motivate you to become more charitable moving forward!
It is important for any successful company to understand the reasons to donate to charity and the encouraging effect they can have on the communities that they operate within. The company GoApe has a fantastic understanding of the necessity of giving to others, by placing the emphasis on supporting charities which are relevant and important to them as a company. Regardless of whether it is a charity which holds a similar vision to your company or one which may support your customers, it is a great idea to search for a charity which aids a cause that is noteworthy to you. Further to this, if a business is evident about their strong link to a charity, employees will be more compelled to get involved. Because of this, having transparency about the thought process behind charity work to your employees is essential for galvanising support for the cause.
Although there are countless ways in which a company can give to charity, one of the most popular ones is donating grants to the local region. One instance of a business doing this lately is Persimmon, who have pledged numerous grants to regional sporting communities for under 18’s. Donating money to local non profit organizations comes across as more personal than picking larger ones which you might not be as strongly connected with. As your employees are likely to live in or near to the area you’re providing support to, this is a fantastic incentive for staff if they know their employer is backing a cause which has a direct relation to them. This is yet another amazing reason to give back to others, as it facilitates a great atmosphere within the company, giving employees a reason to feel involved with their employers’ charity work.
Individuals commonly associate raising money with charity work, but of course there are other ways of giving to charities which don’t include having to donate money directly. Raising awareness for particular causes can be just as, or even more effective than merely offering money. If awareness is raised successfully, there’s a bigger opportunity of greater numbers of people supporting the cause as a knock-on effect from this. Increasing awareness for mental health and wellbeing is an angle which has been taken by Capita, who motivate their staff to discuss this topic and offer assistance where it's needed. By organising a campaign to raise awareness for a worthwhile cause internally is a great way to start, as this snowballs into even more people discussing it outside of work in different sectors. If you understand that being charitable encompasses a lot more than paying large amounts of money to non profit organizations, it opens the door to limitless opportunities for your business to help promote worthwhile causes.